Subaru of America, Inc.
National Collision and Wholesale Parts Manager (Finance)
Love. It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.
SUMMARY
Responsible for the development, execution, and sustainment of all wholesale parts sales initiatives and activities to promote growth in parts sales and market share. Oversees Subaru Certified Collision Network which validates that our customers' vehicles are receiving a proper and safe repair and are returned to their original factory specifications (pre-collision condition) at both retailers and independently owned collision centers.
MAJOR RESPONSIBILITIES
• Directly manages all activities related to growing wholesale parts sales and expansion, including vendor relationships and program budgets.
o Engages and rolls out multiple price-matching vendors to meet our retailers' needs to capture collision market share.
o Develops wholesale-related tools and programs that engage the field and retailers to find ways to better promote and understand their wholesale business.
o Develops business-to-business (B2B) strategy for future parts sales growth.
o Explores how to integrate initiatives into various aspects of Subaru business and the Love Promise.
• Maintains responsibility for managing Certified Collision Repair Centers to create a network of over eight hundred collision centers nationwide, most of which will be outside the retailer network. Promotes the benefits of joining the Certified Collision Network to collision centers and develops a strategy to increase retailer participation. Develops and manages the network by ensuring that Subaru integrity is upheld and that we are keeping the trust our customers have in us knowing that their Subaru is being repaired properly at one of our collision centers; customer safety and satisfaction must be the highest priority.
• Monitors outside influences that may affect collision sales, such as emerging technology, and closely watches our market share of collision parts, implementing stopgaps where possible.
• Establishes key performance indicators (KPIs) regarding program success, Certified Collision Network membership rules, and program rules enforcement workflow.
• Collaborates with industry stakeholders including other Original Equipment Manufacturers (OEMs), Subaru Field Teams, Subaru retailers, independent repair and collision shops, insurance companies, and multi-shop operators to understand market needs and create programs to support parts sales growth.
• Works with the National Parts and Service Marketing Manager to oversee and approve marketing collateral for both Wholesale and Collision Certification initiatives. This includes body shop, retailer, and customer-facing materials and messages. Works with Subaru of America (SOA) Marketing team to achieve strategies and distribute marketing materials across multiple channels.
• Maintains accountability of in-house vendor and collision auditors nationwide to ensure that deliverables are completed in a timely and accurate manner.
• Plans and executes twice-annual auditors' meetings. Negotiates contracts with vendors to maximize effectiveness of collision certification program and ensures that all contracts are adhered to by the vendors and that the contracts ae of strategic benefit to SOA.
• Develops, plans, and maintains CCN budget to maximize program effectiveness and performance.
• Participates and presents at onsite and virtual automotive industry conferences and events to understand key aspects of the market and to promote and educate about Subaru wholesale and collision programs
• Integrates the Certified Collision Repair Network and the wholesale collision parts conquest program to optimize the impact of both.
ADDITIONAL RESPONSIBILITIES
• Develops skills and self-sufficiency of direct reports.
• Sets attainable goals and metrics for both the Wholesale and Collision Certification initiatives.
• Interfaces with Subaru Field Team regularly on program performance, training on wholesale programs, and market opportunity key performance indicators (KPIs).
• Works closely with other departments and programs that may have an impact on any of our initiatives, such as Telematics, Roadside Assistance, IT, Product Development, Service, Warranty, Legal, or Subaru Service Loaner Program (SSLP).
REQUIRED SKILLS AND PERSONAL QUALIFICATIONS
• Understanding of the key financial metrics and operational processes of retailers' parts and service operations.
• Ability to communicate and work cohesively with Subaru Corporation (SBR), Subaru of America (SOA), Field Team and the retailers, which includes being cognizant of retailer politics and navigating them successfully.
• Knowledge of aftermarket and OEM sales and supply environment, specifically within the wholesale space.
• Knowledge of communication parameters with other OEMs to avoid any possible accusations of collusion.
• Understanding of how the collision industry works and operates.
o This includes being able to identify who all the players are, such as insurance companies, the body shop, and the customer.
o Must also understand what can and cannot be discussed with insurance companies.
• Strong organizational skills with the ability to balance multiple projects
• Strong written and verbal communication skills and the ability to work with and influence others outside the team.
• Strong analytical skills (including the use of Excel) and the ability to create solid business cases.
• Ability to speak in public and present to upper management.
EDUCATION/EXPERIENCE REQUIREMENTS: 4-Year College Degree (BA, BS) and 8-10 years' experience
WORK ENVIRONMENT