Subaru of America, Inc.

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Integrated Media Specialist (Finance)



COMPANY BACKGROUND

Love. It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Maintains responsibility for Subaru of America's (SOA's) day-to-day media investment across linear TV, streaming video, digital, print, radio, and paid social media tactics. Collaborates with internal stakeholders as well as agency and media partners (e.g., Disney, Paramount, NBCU, Warner Bros., Google, TikTok, etc.) to assist in the planning, execution, and optimization of SOA's integrated media strategy created to increase brand awareness and consumer demand.

PRIMARY ESPONSIBILITIES

  • Partners with the Integrated Media Manager to develop and continually optimize our integrated media investments based on Subaru of America (SOA) business priorities, budgets, and objectives.
  • Collaborates with agency partners and Integrated Media Manager in the development of media investment strategies with our agency partners to uncover the media habits of our target audience, define a custom media approach based on business objectives, and finalize and execute a media plan to address our business objectives.
  • Acts as primary, day-to-day contact for agency and media partners regarding SOA's integrated media tactics (e.g., video, digital, print, radio, etc.). Builds relationships with key stakeholders and conducts regular stakeholder meetings. Ensures that contract deliverables are met, keeps partners accountable through collaboration, and optimizes mutual partnership benefits. Works effectively across disciplines and levels and is comfortable leading and working with others on team projects.
  • Collaborates with internal and external stakeholders to make sure that SOA's media strategy is integrated across our business (e.g., Love Promise, vehicle launches, sales events, etc.).
  • Ensures the execution of the strategy, planning, and delivery of all paid media partner content (branded content, media sponsorships, integrations, etc.). Coordinates with all stakeholder teams to ensure that all activations stay on task, on time, and align with brand objectives.
  • Partners with internal and agency stakeholders to create campaign-level measurement plans and analyze consumer awareness and demand metrics with an emphasis on driving key performance indicators (KPIs).
  • Assists the Integrated Media Manager in Regional/Tier 2 advertising efforts. This includes partnering with the agency and SOA Field staff to develop a robust strategy and measurement framework. Communicates with stakeholders on a frequent basis.
  • Develops and implements a yearlong messaging calendar and leads monthly meetings with Senior Vice President of Marketing and stakeholder teams to ensure alignment of national creative rotation across all markets.

ADDITIONAL RESPONSIBILITIES

  • Investigates new media partners in conjunction with the lead agency and stays current with emerging technology to sustain competitive edge.
  • Serves as a point of contact for any SOA digital media questions from our Regional and retailer partners.

REQUIRED SKILLS AND PERSONAL QUALIFICATIONS

  • Expertise and experience leading integrated media campaigns across Linear TV, Streaming Video, Digital, Print, Radio, and Social Media platforms.
  • Strong knowledge of Linear TV, Streaming Video, Digital, Print, Radio, and Social Media metrics.
  • Ambitious self-starter, who is proactive and goal oriented.
  • Ability to multi-task and prioritize projects.
  • Analytical acumen and strong attention to details. Understanding of Multi-Touch Attribution, associated reporting, and how it can be leveraged for media planning and investment.
  • Ability to communicate clearly and professionally to employees at all levels of the organization.
  • Ability to work with cross-functional teams to solve problems and drive results.

WORK ENVIORNMENT

  • Travel: 20%

EDUCATION/EXPERIENCE REQUIREMENTS: 4-Year College Degree (BA, BS) and 6-8 years' experience

COMPENSATION: The recruiting base salary range for this full-time position is $70000 - $99900 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: P2) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days.
• Tuition Reimbursement Program
• Vehicle Discount Programs
• See our Careers landing page for additional information about our compensation and benefit programs. Apply

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