Digital Marketing Specialist (Finance)
Pets deserve the best care. At Vetsource, we build the foundation for success, enabling those in the pet healthcare profession and industry to thrive. Our data-powered platform simplifies processes and streamlines systems, helping those we serve create tighter bonds with their customers. From prescription management and pet owner engagement to veterinary business performance data and insights, Vetsource provides comprehensive solutions that give our customers more time and flexibility, and help them foster strong relationships and positive experiences. In a rapidly evolving world, we're constantly seeking new ways to help our customers chart a course for a better, brighter future for pets and those who care for them.
If you love pets, want to have an impact and join a fantastic organization, Vetsource could be the place for you.
At Vetsource, we know that we do our best work when we have an inclusive and diverse team, where we can draw on our different life experiences to help us deliver innovative solutions for our customers. We are an equal opportunity employer that values diversity, equity, and an inclusive workplace. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized people tend to only when they check every box. So if you think you might be a good fit for the role, but don't necessarily meet every single requirement on the job posting, we still encourage you to apply.
WHO WE ARE LOOKING FOR
Digital Marketing Specialist
We are seeking a proactive and organized Digital Marketing Specialist with a passion for e-commerce and a background suited to the fast-paced, data-driven environment. This role will work closely with manufacturers and internal teams to execute marketing strategies that drive brand growth and sales on online platforms. You'll coordinate a variety of marketing initiatives, including promotions, product launches, data sharing, content optimization and advertising, ensuring data-driven strategies are implemented to meet business goals.
This is a full-time, remote position.
WHAT YOU'LL DO
Campaign Coordination with Manufacturers: Build and maintain strong relationships with manufacturers, acting as the point of contact for campaign implementation, execution and post campaign assessment. Ensure the timely execution of marketing initiatives, including product launches, promotions, and new product introductions.
Promotions & Coupons: Work with manufacturers and internal teams to develop and implement promotional campaigns, such as coupons, deals, and discounts. Monitor performance and adjust tactics to meet objectives and maximize results.
Marketing Calendar Management: Coordinate with the marketing team to maintain and update Marketing calendars. Ensure timely execution of email, promotional, paid advertising campaigns and other advertising formats.
Data Sharing & Insights: Collaborate with manufacturers and internal teams to facilitate the sharing of performance data, including sales trends, customer feedback, and promotional effectiveness. Use insights to inform future strategies.
Product Content & Assets: Work with manufacturers to ensure all product content, images, and digital assets are optimized for the platform and aligned with brand guidelines. Ensure product detail pages are up-to-date and consistent with the latest branding.
New Product Launches: Coordinate and support new product launch planning, ensuring all necessary assets and promotional activities are in place. Partner with cross-functional teams to ensure smooth execution and successful product rollouts.
Cross-Functional Collaboration: Work closely with internal stakeholders such as category management, merchandising, and account managers to ensure all marketing initiatives are fully aligned with business goals and operational capabilities.
WHAT YOU BRING
Bachelor's degree in Marketing, Communications, Business, or a related field.
3+ years of experience in digital marketing, e-commerce, or retail including campaign management, content coordination, and data analysis.
Familiarity with digital marketing tools such as Google Ads, Facebook Business Manager, email marketing platforms, and content management systems (CMS).
Basic understanding of SEO best practices and website optimization.
Strong organizational and project management skills with the ability to manage multiple tasks and meet deadlines.
Experience with marketing data analysis and reporting tools.
Excellent communication and interpersonal skills, with the ability to present and share data insights clearly.
High level of proficiency Google Suite, Slack, Monday/Asana, Microsoft Office, Gemini/Chat GPT.
Proven ability to coordinate cross-functional teams and manage external relationships.
#LI-Remote #LI-ML1
WHAT CAN YOU EXPECT FROM VETSOURCE
In addition to an inclusive and welcoming culture, Vetsource also offers:
- Competitive pay and benefits including medical, vision*, dental, and life insurance
- Employee Assistance Program
- Pet insurance* and Virtual vet care
- PTO, Holidays, Floating Holidays, and Volunteer Day
- Retirement Savings Plan (401k/ RRSP) with employer matching program
- Paid parental leave
- Flexible scheduling and remote work where possible
- The opportunity to join one of our Employee Resource Groups, and fun company events!
* For Canadian based employees these specific benefits are not included
OUR VALUES
In addition to the benefits listed above, all employees are expected to support and model Vetsource's Core Values: Do the right thing every time; Treat others the way they want to be treated; Embrace change; Be innovative; Get it done; Enjoy the work! A culture where everyone can thrive!
Pay range (US based applicants): $64,766 - $82,000 (annualized)
Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to job-related skills, experience, certifications, relevant education and training, while also considering internal equity.
The statements in this document are intended to describe the general nature and level of work being performed for this role, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Our pre-employment process in the US includes a background check as a part of the hiring process, and will include a drug screen for pharmacy related roles. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please email careers@vetsource.com, or if you have general questions relating to this process. No agencies please. We are an equal opportunity employer.
Vetsource is an E-verify employer.
www.vetsource.com
