Marketing Manager Feminine Care Consumer Goods North America (Education)
Marketing Manager Feminine Care Consumer Goods North America
Who We Are
Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.
About the Role
Essity is seeking a dynamic and experienced Marketing Manager to lead our feminine hygiene brand in the North American market. This role will be responsible for developing and implementing marketing strategies to drive brand awareness, growth, and market share. The ideal candidate will have a strong background in marketing, brand management, and consumer insights within the feminine hygiene industry.
The ideal candidate should live in the Philadelphia, PA metro area.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. Strategic thinker with a passion for brand management and a deep understanding of the feminine hygiene market.
Join our team and help us empower women across North America with innovative and impactful feminine hygiene products.
What You Will Do
Develop and execute marketing plan and activities for assigned brands to achieve brand objectives and sales target in line with global BU guidelines.
With CMU team conduct market research and analyze consumer insights to identify key trends and opportunities in the feminine hygiene market.
Monitor and evaluate competitive landscape and consumer behavior to adjust marketing strategies as needed.
Collaborate with cross-functional teams including product development, sales, and supply chain to ensure alignment on brand strategies and initiatives.
Manage product launch process according to agreed plan and within assigned budget for area of responsibility.
Create or adapt brand communication material across channels and products to secure efficient and effective communication for each market activity.
Manage the brand budget effectively to optimize marketing investments and drive ROI.
Ensure accurate logistic forecast on country, channel, and product level for product launches.
Lead and mentor a direct and indirect team of professionals to drive brand success.
Who You Are
Bachelor's degree in Marketing, Business, or related field. MBA is a plus.
Minimum of 5 years of brand management experience in the feminine hygiene or related industry in the Hispanic market
Bilingual in Spanish and English as they will work with connections in the Hispanic market.
Strong analytical skills with the ability to interpret data and make informed decisions.
Proven track record of successful brand campaigns and product launches.
Ability to work effectively in a fast-paced and dynamic environment.
Holistic commercial perspective including proactively developing initiatives and projects with commercial teams
Deep understanding and knowledge of Digital marketing, E-commerce, D2C development experience desirable.
Excellent team-player in multinational teams, proved ability to work effectively in collaborative international environment.
Demonstrated collaboration skills, including matrix organization influence, effective communication and building strong relationships among key stakeholders.
Strategic and conceptual thinking.
Strong entrepreneurial mind set.
Strong consumer and customer orientation
Holistic thinking and the ability to manage ambiguity and complexity.
Strong leadership capabilities, including managing complex/multicultural teams
Ability to travel up to 30% of your time
Strategic thinking, team leadership, result-orientation, customer-focused, Omnichannel approach, value creation & financial acumen, collaboration & influencing skills, commercial and business acumen
Relevant Industry Experience: FemCare experience & Hispanic markets
About Our DEI Culture
Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.
As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.
What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits:
Competitive annual salary + annual incentive bonus/sales incentive + benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
Wellness program provided through Rally
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match and annual employer base contribution
Company paid Basic Life, AD&D, short-term and long-term disability insurance
Employee Assistance Program
PTO offering with Paid Holidays
Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
Employee discounts program
Scholarship program for children of Essity employees.
Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards
Additional Information
The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.
If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com
Together, we are improving lives, every day
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Application End Date:
Job Requisition ID:
Essity249191